Thursday, November 29, 2012

STRATEGY SESSIONS  #16

STRATEGIC LEARNING

by Dr. Steve Payne

 
An effective career and life strategist is a good learner. This learning involves not only grasping his or her changing personal characteristics (goals, resources, capabilities, etc.) but also potential market niches and opportunities for these personal characteristics.  There are markets for almost everything valued in life, even forms of personal relationships.  Markets can be characterized by their scarcity or richness of desired products, services, or outcomes, as well as the level of competition among those interested in these pursuing these products, services or outcomes.  It’s difficult to compete in these markets without some knowledge of the market and its competitor characteristics.

There are many tools or resources for strategic learning – ones that can help unlock more self-knowledge as well as ones that provide knowledge about specific markets and competitors within these markets.  Research skills are helpful for gaining knowledge of specific employment and other markets.  The existence, though, of the internet and basic search engines, such as Google, allow anyone with basic search skills to compile a lot of market and competitor information. 

There are certain markets and opportunities that will probably seem much more obvious ones to start exploring – due to their easy linkage to one’s previous experiences and to current goals and capabilities. However, hidden opportunities can exist in less obvious markets that one might at first dismiss.  So exploration of many less obvious markets can occasionally be worth the time and effort.

Strategic niche potentials can exist at the intersection of two or more sets of personal capabilities. For example, one might have a law degree but face a tough and very selective market due to many law school graduates flooding into law firms.  If that person also possessed some engineering knowledge and capabilities, he or she might find a few high-paying opportunities in a smaller niche market for patent attorneys.  I once taught a management major who graduated with a high grade point average.  He remained in college an extra year and completed enough hours in accounting to sit for and pass a CPA exam.  His goal was to become an office manager for a firm of CPAs, and he was successful soon after passing his CPA exam.

Technical schools offer a number of certification programs.  Picking a particular program should involve not only personal interests and capabilities, but also take into account research on salaries and projected supply/demand for those with that craft or skill, locations of projected jobs, etc.  Since you could be investing considerable resources on tuition and other program costs, as well as precious time pursuing the program, you should try to reduce the possibility of this being a poor investment.  One way to be more certain of a technical certification program is to talk with students who have been in the program and are close to finishing it.  If they are willing to share their surprises, disappointments, and satisfactions concerning instructors and courses in the program, you might find evidence that deviates from promotional or recruiting information concerning this program.  Knowledge of common student difficulties and challenges could really help you better prepare for these possible experiences and overcome certain challenges.  Information concerning program graduates and their employment capabilities in area, state and national markets, after gaining their certifications, can obviously be helpful.

Technical or academic learning can be a tremendous strategic and competitive resource.  As or more important, though, than academic or technical learning are social networks and social learning opportunities.   Often I have encountered graduates with higher grades or other qualifications who are “left in the dust” by graduates who have stronger social skills and the ability to get “inside information” about employment markets and potential jobs.  The social/political aspects of work and everyday life cannot be ignored.

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