Saturday, December 15, 2012

STRATEGY SESSIONS  #17

PERSONALITY AND STRATEGY

by Dr. Steve Payne

 
I’ve discussed the importance of step 1 in a strategic decision making process -- gaining greater self-knowledge.  This includes understanding our personal goals or objectives, as well as moral values, tastes, capabilities, and dispositions.  Dispositions or personality characteristics can differ greatly from person to person and really influence strategic choice and implementation of strategies chosen.  Below are some basic aspects of human personality that seem worth considering in gaining greater self-knowledge.

The term “locus of control” refers to assumptions that a person has concerning personal control of his or her fate or destiny.  Those with a strong “internal” locus of control believe that they have much personal control of their life consequences, while “externals” perceive that outside events, forces, and individuals largely control their personal fate.  Most individuals think that both internal and external forces shape their personal destinies; however, individuals often lean more toward one of these two extremes than the other.   Effective strategists usually believe that they can strongly shape their fates through their greater knowledge of influential external forces.

Humans have many needs and motivations, and individuals differ in the strength of particular needs.  Psychologist David McClelland identified three particular and important types of needs (achievement, affiliation and power) that can differ greatly among individuals.  Achievement or a sense of accomplishment is a powerful need and motivator for many, and individuals have many different career and life paths along which they can fulfill this particular type of need.  The need for affiliation or social belonging/identity is also very important for many, and this need can be fulfilled in many different employment and life contexts.  A need to have and use power obviously motivates many as well.  Other or related needs that can vary greatly among individuals include desire for fortune, fame, and helping others (altruism).

Other personality dimensions that have been identified and might be investigated in a quest for greater self-knowledge include the following tendencies:

* extraversion vs. introversion (Do you enjoy and seek social occasions and encounters or do you prefer being more of a loner?)

* conscientiousness (Are you more of a procrastinator or fairly zealous in following up on commitments and responsibilities?)

* openness to experience (Do you often seek new challenges or prefer routines or previous experiences?)   

* judgmental orientation (Do you quickly or commonly make judgments about people even without knowing that much about them or are you slow in making such judgments without a lot of evidence?)

Among personal characteristics is intelligence.  Traditional measures of intelligence focused on forms of cognitive ability.  More recently emotional intelligence has been identified and studied.  There are many types of skills, whether cognitively or emotionally based, that can be helpful or critical for certain occupations.

There are other personal dispositions or characteristics that I might easily mention, but perhaps I have provided enough examples for my purposes.  I’m not suggesting that people need to take an expensive battery or series of personality tests/inventories.  Most of us already have some self-knowledge of ourselves, but personality dimensions such as those covered here might be roughly evaluated.  We might use this list and a page or two of notes to describe ourselves.  Then we might ask three or four friends who would be open and very honest with us to verify our self-perceptions.  We might ask them, independently or without revealing our own self-perceptions, to describe how each of them views our personality and personal characteristics.

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